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Our Story

Hello, I’m Fiona, a British-born mum of two, living in Southern Sweden. It was my daughter’s inherent love of animals that originally inspired me to create Ellie and Lion, along with the desire to make minimalist, considered clothes for children that were beautiful to look at and practical to wear.

I wanted to create animal motifs that were a little different from the usual caricatures you so often see. The animals are initially drawn by hand with an effort to retain their true features. They are then digitised to create a clean, contemporary effect, making them as cool as they are cute. Our all over print patterns are a unique, simplistic take on the traditional animal print. My aim was to create eye catching patterns that embodied our minimalist style, with a soft, pared-back look that could be worn by both girls and boys. All of our motifs and print patterns are exclusive to Ellie and Lion.

Giving back to the planet has been part of our ethos, and although as a brand we are always striving to do more, I’m proud that we can play a small part through raising awareness and ongoing donations to the non-profit organisation, Wildhood Foundation.

We believe in sustainability and not seasonality and we choose not to follow fashion seasons or trends. Our unisex pieces are made with the highest quality eco-friendly fabrics, on calming and earthy toned colour palettes. 

I hope that Ellie and Lion’s unique animal kingdom will become loved by style and eco conscious parents alike, and that together we can help build a kinder and more sustainable world for all.

Fiona, founder of Ellie and Lion