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OUR STORY

Ellie + Lion is a new Swedish basic wear range for babies and toddlers. Founded by Fiona Di Carlo and inspired by her own little one, the collection features unique animal motives and all over prints on a soft, gender neutral colour palette.

 

VISION

 The vision behind Ellie and Lion was to create comfortable, unisex basic wear using realistic looking animal artwork. Tired of seeing gender stereotyped prints and colours on children's clothing, we wanted our range to be worn by both boys and girls, and to appeal to the adult and child alike. We believe that animal prints shouldn't have to look 'cute' or like caricatures, just because they are worn by kids. Our animal motives are individually hand drawn and then digitalised, to create a clean, geometric effect, whilst still depicting the animal's true characteristics. All our all over print designs are made exclusively for Ellie and Lion.

 

DESIGN

With functionality a focus, our clothing is designed for easy changing without sacrificing style. All of our playsuits and sleepsuits feature two-way zippers, and our bodysuits and sweaters feature snap clips at the neck. The result is a range that is practical in design, yet minimal in aesthetic, and features a truly unique line up from the animal kingdom for you and your little one to enjoy.

 

SUSTAINABILITY

We believe that we are responsible as an apparel brand, to limit our footprint on the environment as much as possible. All our packaging from production house to consumer is now compostable or recyclable. Our business cards are made from recycled cotton t-shirt offcuts, and we always choose the most sustainable option for our marketing material where possible. We believe that everyone can make a difference if we are more conscious in how, and what we consume.

We only use the highest quality GOTS certified cotton and dyes in our clothing. Production houses that are certified with GOTS (Global Organic Textiles Standard) have to meet high-level environmental criteria along the entire organic textiles supply chain, not only in the fabric and dyes, but also social criteria. GOTS is recognised as the world's leading processing standard for textiles made from organic fibres. 

You can be assured that when your little one wears Ellie + Lion, the clothing is kind not only to your child's skin, but to the planet as well.