Ellie and Lion is a new 'all season' basic wear range for babies and toddlers. Inspired by a love for animals, the clothing features unique animal motifs and animal inspired patterns on a warm, gender neutral colour palette.
The vision was to create functional, gender neutral basic wear using realistic looking animal artwork. Our animal motifs are individually hand drawn and then digitalised, to create a clean, geometric effect, whilst still depicting the animal's true characteristics. All the motifs and all over print designs are made exclusively for Ellie and Lion. We don't follow seasons or trends - we make timeless, comfortable pieces that are made to last and can be passed on to siblings or friends.
With functionality a focus, our clothing is designed for easy changing without sacrificing style. The playsuits and sleepsuits feature two-way zippers, and the bodysuits and sweaters feature snap clips at the neck. The result is a range that is minimal yet functional in design, and features the sweetest line up from the animal kingdom for you and your little one to enjoy.
We believe that we are responsible as an apparel brand, to limit our footprint on the environment as much as possible. All our packaging from production house to consumer is now compostable or recyclable. Our business cards are made from recycled cotton t-shirt offcuts, and we always choose the most sustainable option for our marketing material where possible. We believe that everyone can make a difference if we are more conscious in how, and what we consume.
We only use the highest quality GOTS certified cotton and dyes in our clothing. Factories that are certified with GOTS (Global Organic Textiles Standard) have to meet high-level environmental criteria along the entire organic textiles supply chain, not only in the fabric and dyes, but also social criteria. GOTS is recognised as the world's leading processing standard for textiles made from organic fibres.
You can be assured that when your little one wears Ellie and Lion, the clothing is kind not only to your child's skin, but to the planet as well.